Crafting an Effective Elevator Speech

Remember, the elevator speech isn’t just about you. It needs to articulate the challenges you help individuals meet and the benefits clients receive from working with you.

 

To view the full article please register below:

First Name (required)

Last Name (required)

Your Email (required)

Crafting an Effective Elevator Speech

Crafting an Effective Elevator Speech

Winston Churchill recognized the challenge of creating a succinct, persuasive speech when he observed that he would need a week to prepare a 30-minute speech, but would require three weeks of preparation to speak for two minutes. So, you can imagine how difficult it is to create an effective 30-second elevator speech.  Here are some tips for crafting and delivering your elevator pitch.

Constructing the Elevator Speech

Begin by identifying the goal for your pitch. Do you want to highlight what you do, how you do it or what is so special about what you do?

Remember, the elevator speech isn’t just about you. It needs to articulate the challenges you help individuals meet and the benefits clients receive from working with you. Sure, you manage money, but how meaningful is that to your audience? Isn’t helping individuals attain their most important financial goals more memorable and relevant to your audience?

It should also communicate what makes doing business with you so uniquely valuable.  Every advisor has access to the best money managers, but not every advisor undertakes a proprietary evaluation to match a client’s investment profile to the most appropriate money manager.

Your elevator pitch should conclude with a “yes” or “no” question to spark a conversation. For example, “Does your current advisor perform in-person quarterly performance reviews?” or “Have you had a retirement plan review in the last six months?”

Finally, as you draft your speech, make sure it excites you. If it doesn’t, the excitement with which you should deliver it will not come through.

Delivering the Elevator Speech

Practice your elevator speech. Practice out loud and in front of a mirror. Then practice it some more. Remember, amateurs practice until they get it right; professionals practice until they can’t get it wrong. Be aware of your body language. Your audience will see that as much as they hear you.  Be sure to smile, look at them directly and stand at ease.

Your elevator speech needs to sound natural, so be sure that you recite it often—even if that means making a nuisance of yourself to your spouse or dog with incessant recitations so you don’t get rusty during presentations. Try not to “memorize” it; rather, allow your pitch to vary from time to time—it’ll sound more natural and authentic that way.

Using this advice, your elevator speech is sure to gain the reaction and results you’re looking for.

See referenced disclosure (2) at http://blog.americanportfolios.com/disclosures/ 

About The Author

Nicole Dauenhauer

 

Corporate Communications Specialist 
631.439.4600, ext. 263 

Recent Videos

Loading...