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    Author: Corey Brodsky

    COVID-19 Playbook: Marketing and New Business Development

    Savvy advisors, however, will look at these unprecedented times as an opportunity—an opportunity to create a closer bond with their clients and develop new client relationships from among the ocean of investors disappointed with the performance of their current advisor or in their own capabilities as a self-directed investor.

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    The COVID-19 Playbook: Client Meetings

    However long the COVID-19 pandemic lasts, individuals’ degree of comfort with re-engaging socially will take much longer to reach its pre-COVID-19 level, with the recovery period varying by individual and by region of the country.

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    The COVID-19 Playbook

    Whether the changes that the COVID-19 outbreak have wrought are permanent or not, they will surely not be fleeting. Operating your financial practice in the wake of COVID-19 will mean re-evaluating every aspect of how you conduct your business.

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