Category: Practice Management

What’s in a Name?

Naming a business or a new product is no easy task. The combination of the need to stand out amid a crowded competitive field and a dearth of obvious naming choices has required a new level of naming creativity.

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Business Uses for Artificial Intelligence

According to an analysis by Goldman Sachs, over the next 10 years artificial intelligence (AI) could increase economic productivity by 1.5% per year, resulting in a 30% or more jump in S&P 500 profits over the next decade. The anticipated productivity gains means that its use will be spread wide and deep into almost every facet of the American economy, from manufacturing and services to marketing and advertising.

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To Buy or Lease Your Next Car?

If you follow J. Paul Getty’s dictum that you should buy things that appreciate in value and lease things that depreciate, then the decision to buy or lease a car would be an easy one. But the choice of whether to buy or lease a car isn’t always a purely financial one. Many of the relevant considerations involve personal preferences that touch upon what you want from the car you drive.

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    AP Awards 2021