Author: Kimberly A. Branch, CFP®

Adapting Your Practice to an Aging Client Base

As a financial advisor, your training and experience prepares you to give great financial planning and investment advice, but it may not have prepared you for the unique challenges working with an aging client may bring.

Financial literacy drops by about 1.5 percentage points every year after age 60, occurring uniformly across sex, wealth, education level and stock market experience. 1

With Baby Boomers now turning 70, the percentage of your clients over age 60 may be at its highest point in your career, and likely heading higher.

 

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