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Author: Kimberly A. Branch, CFP®

Cutting Wasteful Spending

As inflation eats up more of consumers’ spending power and the demands of saving for retirement marches into closer view, many individuals grow increasingly more doubtful of their ability to meet both current and future financial demands. Perhaps one of the most effective ways happen to also be the most within an individual’s control—reducing or eliminating wasteful spending.

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The Impact of AI on Marketing

AI marketing can be defined as the melding of AI technologies with customer and brand experience data, which allows marketers and salespeople to gain deeper and more precise insights into the customer journey and market trends.

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Managing Work-from-Home Worker Productivity

There is a growing body of research that suggests employees who work from home have less productivity than those who work from the office. Nevertheless, employers may have to adjust to a new world in which a substantial portion of their workforce is doing their jobs from home for at least part of the week.

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What’s in a Name?

Naming a business or a new product is no easy task. The combination of the need to stand out amid a crowded competitive field and a dearth of obvious naming choices has required a new level of naming creativity.

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    AP Awards 2021