Author: Kimberly A. Branch, CFP®

The Impact of AI on Marketing

AI marketing can be defined as the melding of AI technologies with customer and brand experience data, which allows marketers and salespeople to gain deeper and more precise insights into the customer journey and market trends.

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Managing Work-from-Home Worker Productivity

There is a growing body of research that suggests employees who work from home have less productivity than those who work from the office. Nevertheless, employers may have to adjust to a new world in which a substantial portion of their workforce is doing their jobs from home for at least part of the week.

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What’s in a Name?

Naming a business or a new product is no easy task. The combination of the need to stand out amid a crowded competitive field and a dearth of obvious naming choices has required a new level of naming creativity.

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Building a Good Credit History

Having a good credit history is important because it can make credit approval easier, potentially lower interest rates on any loans taken out, lead to higher credit limits and better loan terms, and avoid the security deposits that may be required of individuals with a less positive or shorter credit history.

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Exercise for the September of Your Years

Exercise is one of the most important things that seniors can do to maintain their good health and independence. Exercise at this point in life is not about “higher, faster, farther,” but simply about doing enough to delay or prevent many of the health issues that may develop in old age.

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