Author: Kimberly A. Branch, CFP®

Money may be the last strain of modesty left in our modern culture.  We speak frankly of relationships, feelings and failings, but rarely does anyone freely discuss his or her earnings or wealth. That’s why we need financially savvy children.

This post will explain how to capture the next generation of investors, and the assets they’re set to inherit; in order to do this, however, you will need to understand their attitudes and perceptions of investing and financial advisors.