Building Your Niche Market
A comprehensive niche marketing plan should consider everything from the relevance of an advisor’s Web site to the targeted niche to whether the office décor reflects a connection to the niche.
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Building Your Niche Market
Benefits of Niche Marketing
The majority of financial advisors reading this white paper have already built very successful practices. Most started out the same way, which is to say they prospected relentlessly, happily accepted anyone who wanted to become a client, and eventually settled on a marketing modus operandi refined by a personal experience with what worked well and what didn’t work so well.
The Two Cornerstones of Niche Marketing
Niche marketing is not something an advisor decides to do one day and begins executing the following day. It takes deliberate planning and reflection. Any successful niche marketing initiative is built on two key cornerstones.
In this white paper “Building Your Niche Market”, we examine the benefits of niche marketing, how advisors can select the right niche, and how to build and execute a niche marketing plan that raises advisor productivity and grows assets under management.
