Recruiting Gen Z Advisors
Every organization needs the vitality and fresh perspective of younger workers. They may be inexperienced, but they are an important link to a new generation of consumers and fill an essential gap created by a retiring generation of workers. The oldest members of Gen Z are now beginning to graduate college and may be an ideal resource for growing a forward-leaning investment advisory organization.
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Recruiting Gen Z Advisors
Every organization needs the vitality and fresh perspective of younger workers. They may be inexperienced, but they are an important link to a new generation of consumers and fill an essential gap created by a retiring generation of workers. Whereas the focus has been on effectively employing Millennials in the past, there’s a new generation to consider.
The oldest members of Gen Z are now beginning to graduate college. With generational characteristics of entrepreneurial minded, tech savvy and a competitive spirit, along with a desire to create, lead and learn, they may be an ideal resource for growing, forward-leaning investment advisory organizations.
Where Gen Zers Look for Jobs
Every generation develops its own view of what it looks for in a job and how to find one. For members of Gen Z, the primary source of finding jobs is through employee referrals. While that may place most investment advisory firms at a disadvantage, it can be overcome by becoming visible at on-campus career fairs. Gen Z members prefer face-to-face interaction and rank a college’s career resources and job recruitment events much more highly than Millennials did.
As a result of their desire for personal interaction, they also place a considerable value on the relationship they establish with recruiters. To earn that trust, financial professionals should take the time to build personal relationships with Gen Z recruiters and be honest and transparent in all their communications with them.
Where to Find Gen Z Recruits
The ideal place to locate future Gen Z employees may be at those colleges with financial planning degree programs.
Of the 130 colleges and universities registered by the CFP Board to offer four-year financial planning programs, 67 responded to a survey sponsored by Wealth Management magazine. From the data received, they ranked the best financial planning programs in the nation. They are:
- Texas Tech University
- University of Wisconsin-Madison
- Utah Valley University
- University of Missouri
- University of North Florida
- California State University-Northridge
- Central Michigan University
- Indiana Wesleyan University
- Delaware State University
- Kansas State University
Check out the entire rankings and discover schools in your market that may be producing a whole new generation of highly trained future wealth management professionals and leaders.
These schools represent the most concentrated and fertile source of the Gen Z staff that financial professionals may need to grow their business for the future.
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