Client Acquisition and Retention Optimizing the Advisor’s Toolbox

Achieving Client Acquisition Success New business development is essential for an advisory practice’s long-term sustainability. The well-known adage of “If you’re not growing, you’re dying” is especially fitting for a financial advisory practice. Client losses—whether due to death or account transfers, fee compression, and retirement-related asset decumulation—are substantial drags on growth that can only be […]

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    Client Acquisition and Retention Optimizing the Advisor’s Toolbox

    Client Acquisition and Retention Optimizing the Advisor’s Toolbox

    Achieving Client Acquisition Success

    New business development is essential for an advisory practice’s long-term sustainability.

    The well-known adage of “If you’re not growing, you’re dying” is especially fitting for a financial advisory practice. Client losses—whether due to death or account transfers, fee compression, and retirement-related asset decumulation—are substantial drags on growth that can only be overcome by new client acquisition.

     

    Client acquisition can take many forms and approaches, but all successful strategies share five core elements:

    1. Create the Time
    2. Define the Audience
    3. Determine if You’re Farming or Hunting
    4. Craft a Message that Resonates
    5. End with a Call to Action

    In this white paper, Client Acquisition and Retention: Optimizing the Advisor’s Toolbox, we explore how advisors can better integrate tools, create relevant messaging, and target audiences in order to drive optimal client acquisition and retention results.

     

    About The Author

     

    Vice President of Marketing Strategy 
    631.439.4630 

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