If you’ve begun dabbling a little in the world of digital marketing, perhaps you are feeling like your words are getting lost in cyberspace. A message from AP’s Vice President of Marketing Strategy Kimberly Branch, gives—using the very digital medium for which she is lauding—a brief video message, citing the top three reasons to use video in your digital marketing campaign, along with some compelling statistics, on why you should include video in your marketing mix as a financial services professional.

After viewing the video you are invited to learn more.